Hardball for Women: Winning at the Game of Business 2015 Edition
By Pat Heim, Ph.D., Tammy Hughes, and Susan K. Golant
In the business world, the number of women at or near the top has improved only marginally over the last 20 years. Sheryl Sandberg's book Lean In: Women, Work and the Will to Lead, a hallmark in describing the paucity of women at senior levels of business, argues the need for women to put out the effort, and to be more assertive.
Tammy Hughes, President of The Heim Group, speaker, master instructor and executive coach, joins Heim as co-author on this 3rd edition of Hardball for Women. In the book, Heim and Hughes address Sandberg’s theories of leaning in and explain what that looks like for women in the corporate world. Understanding the different cultures that men and women come from is the first step. Leaning in with an awareness of the differences, a strategy for effectiveness, and tools to lead appropriately is paramount.
“Business women need to know not just what to do, but how to do it", says Heim. “Hardball for Women assures women that leaning in gets results, rather than just putting them off balance and tripping up.”
Hardball for Women, which has sold more than 100,000 copies, teaches women how to use the unwritten rules of business culture to get the big promotion, corner office, and the hefty expense account. By exploring the socialization process from the ground up, the authors use personal anecdotes and the results of painstaking research to demonstrate how specific behavior patterns are interpreted in business settings to evaluate whether someone is strong or weak, clear or vague, ambitious or passive, and ultimately, promotable or not.
Illustrating precise techniques with real business situations, Hardball for Women shows women how to read and use nonverbal cues, how to be assertive without being obnoxious, how to use banter in networking, how to use smart self-promotion in speech and dress, how to take criticism objectively, how to make alliances, how not to take conflict personally, and more.
Hardball for Women is a must-read for every woman who wants to get ahead in business. It demystifies the arcane business culture and shows how to use its rules to stay ahead of the competition and win.